Give It Away Now

Well, there goes the second KDP free giveaway promotion for Coyote Jack and the Bluebirds. The first one, run a month or so after initial publication earlier this year, generated close to 300 downloads, the majority of those (I suspect) being friends, family and other sympathetic parties.

Since then I’ve implemented a new, more impactful cover and accrued double digit reviews on both .com and .co.uk Amazon sites. I’ve also made sure that my sample pages are as good as I can possibly make them (as well as being justified) and improved my Product Description.

The shop window’s been done out well, in other words.

This time round I ran my free promotion over five consecutive days, and made sure to advertise it on a raft of websites advertising free Kindle giveaways. I also signed up to a few Facebook groups (blues enthusiasts and Kindle peeps) and splashed the promotion round on there as well.

Results?

Close to 5,000 downloads on Amazon.com, with 80-odd on .co.uk and .de. A much higher take-up, in other words. For several days the novel was the 3rd most popular free download on Amazon.com’s General Fiction: Humour page, as well as shooting straight to the top of the free download Music section.

As I type it is currently the second most popular PAID purchase in the .com Music: Blues section, right up there with Buddy Guy’s autobiography. Which is kind of cool.

There have been several paid purchases of the book (now reset to .99p/$) since the promotion ended on Friday, and already I’ve had two great reviews comes in.

So all in all, a fairly pleasing result. It will be interesting to see whether this leads on to more consistent sales. For now it’s just nice to se some of the modifications, editing and endless screen time paying off.

I’m happy to leave Coyote be for a while now, and sense that it has at least gained a little traction in the market. In that respect the KDP giveaway has most certainly been of use.

Updated: March 28, 2014 — 9:26 am

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